Reading
The La Chaux-de-Fonds brand announces the creation of a new
collection: La Grande Vie. Beautifully presented, a creative exercise in which,
paradoxically, Corum rarely participates: the mastery of the classic and
timeless codes of traditional watchmaking.
The new collection “La Grande Vie” by Corum is
the exception that proves the rule of the brand's unbridled creativity. “We
wanted to have a collection with an elegant, classic design. It complements,
following our customers’ demand, our most daring pieces”, explains Jérôme
Biard, CEO of Corum.
La Grande Vie adopts all the Corum codes by considering them in the light of permanent collections and timeless pieces, making them aesthetically accessible to experienced collectors and first-time buyers.
To
launch the collection, three pieces are already available. They join Corum’s
“Heritage” collection. All share a 42 mm titanium case within which lies a
beating Swiss Made automatic calibre (SW300), visible through a sapphire crystal
case back.
Their
dials will probably attract the most attention, with a shimmering sunray finish
in blue, red and green tones that magnifies each ray of light. From the center
to the flange, this sunray finish gives the piece a radiant look.
Baton
hour markers are stretched out on the dials, which Corum wanted to be more
elongated and thin than average, accentuating the “sunray” effect reflected by
La Grande Vie. They come with “Dauphine” hands – a highly “classical” feature
of the traditional fine watchmaking that is wonderfully exhibited here by
Corum.
At noon, the 12:00 hour marker is replaced by a large key – an oversized Corum
logo – to leave the brand’s mark. Indeed, in the absence of the name “Corum” on
the dial, watch enthusiasts will only know the identity of the brand that
created La Grande Vie through this key logo.
With
an extremely well-considered positioning, La Grande Vie is worthy of taking the
torch from Corum's timeless collections, such as the Chargé d'Affaires. This
collection from the 1950s has long attracted watch enthusiasts for its mastery
of classic watchmaking codes. Today, La Grande Vie follows its own unique path
on the way to a redefined version of traditional watchmaking, also destined to
leave its own mark.
